Overview of SAP CRM Solution for Utilities

Business drivers
  • Deregulated market environment creates new challenges for company to target and attract new customer groups.
  • Call Center capabilities are necessary to increase customer convenience through additional interaction channels. 
  • Optimized support of the complete sales cycle eases  daily business. Analytical capabilities enable  to optimize the customer relationship to your most attractive customer group. 
  • System integration reduces your TCO.
The SAP industry strategy for Utilities
  •  Seamless integration of utility specific processes across system borders tailored to the needs of your customers. 
Utility Industry Challenges Addressed by mySAP CRM
  • Interaction center solution
    •  Provide integrated utility specific processes in the areas of marketing, sales, and service around  customers 
    • Increase customer convenience through additional interaction channels.
    • Enable valuable and long lasting customer relationships.
  • Opportunity management and sales methodology 
    • Create opportunities, including sales methodology, to streamline complete sales cycle Provide an integrated view to all relevant sales data to  sales agents .
  • Cross system contract management 
    • Create and maintain utility contracts based on multiple information sources and products 
    • Include sales, marketing, and analytical information 
  • Quotation for utility contracts 
    • Always quote the latest prices to your commercial and industrial, chain, and clustered customers 
    • Calculate prices based on customers’ consumption behavior (load profiles), grid usage conditions, and sales costs 
  • Key account manager portal
    •  Provide an “easy-to-use” Web-based user interface to gather and manage all kinds of information for key account managers 
    • Include information from various SAP and non-SAP systems in a highly personalized environment. 
Only an integrated system provides you with reliable, individual information in real-time!
At rmktechnology we will give complete knowledge of below course Syllabus.

Course Syllabus


RMK TECHNOLOGY is not an affiliate of SAP AG - SAP is a trademark of SAP AG, Germany - SAP AG is not the publisher of the training material and is not responsible for it in any aspect